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Maybelline New York is the world's leading cosmetics brand, providing trends and innovation with a modern New York twist at an accessible price point. Since 1915, the brand has been empowering women everywhere with the impactful slogan "Maybe she's born with it. Maybe it's Maybelline.
After introducing the first modern mascara to the American market in 1915 and marking the history of the cosmetic world, in 1971 the brand did it again by launching the revolutionary water-based Great Lash in its signature pink-and-green packaging. Since then it has become one of the most sold beauty products in the world and an absolute favorite amongst celebrities and makeup artists alike. But Maybelline New York didnt stop there. In the past few years, the brand has launched some of its most iconic products: The Colossal mascara was an instant worldwide hit; The Falsies has become in just a few months the #1 mascara throughout Europe. In the color category, Maybelline launched less than two years ago the most comprehensive lip color offering at mass with Color Sensational. A major hit with its creamier, crisper color and now the #1 lip color in several markets, it keeps reinventing itself and bringing new innovations and colors in tune with todays trends.
2009 marked a new milestone for Maybelline. After Amsterdam, Berlin and Moscow, Maybelline snatched the most coveted Official Makeup Sponsor title yet that of: Mercedes-Benz Fashion Week in its hometown of New York City. With Charlotte Willer, the brands Global Makeup Artist, Maybelline has been showcasing its creativity and expertise on the runways taking trends from the catwalk to the sidewalk.
Today, Maybelline New York is the #1 makeup brand worldwide. Available in over 129 countries Maybelline combines technologically advanced cosmetics with on-trend expertise to create accessible cosmetics with a spirited style that empower women to make a statement by exploring new looks, experimenting without risk, and flaunting their own artistry.