L’Oréal supports the principle of fairness in exchanges. Alongside their own existing practices with suppliers and local populations regarding equitable business practices , the Group would especially like to develop the example given by The Body Shop in terms of fairness in exchanges with communities.
Since 2008, L’Oréal Research & Innovation has introduced several raw materials issued from Fair trade sourcing.
In 2009, three raw materials from the "Community Trade" programme were used by L’Oréal group brands other than The Body Shop. These are sesame seed oil, sugar cane and olive oil.
Three Amazonian-sourced ingredients (White Clays, Acai Extract and Pracaxi oil) have been identified and selected for their innovative features. They are sourced from socially responsible supply channels, in close collaboration with the local communities that harvest them.
L’Oréal also purchases raw ingredients from the Argan tree – oil, leaf extract and berry extract –from six cooperatives from the Targanine EIG (Economic Interest Group) in Morocco.